5 Ways for Construction Companies to Attract the Next Generation of Talent

The construction sector faces a significant labor shortage as workers retire and the number of individuals entering the trades slows. The Associated Builders and Contractors Association estimates that the construction industry must attract 546,000 new workers in 2023. Here are five things construction companies can do to help attract the next generation of talent.

Emphasize Technology

The youngest generation of workers, Gen Z (those born between 1997-2012), were born and raised immersed in technology and are often drawn to companies that embrace innovation. Highlight how your firm uses technology and innovative practices to improve safety and productivity.

Form Relationships with Local Schools

Establish relationships with local middle schools, high schools, vocational schools, and colleges to spread awareness of the career opportunities the construction industry offers. Consider offering summer jobs, apprenticeships, or internships to give students a glimpse of what it’s like to work in the construction industry.


Do you offer competitive pay and benefits? What about paid leave, a 401k, or a medical plan? In such a competitive landscape, ensure your construction organization stands out and show employees you care by offering them more than just a paycheck.


Young workers want to know they’re joining a company that can help them advance in their careers and offer stability. Create clear career paths for your employees and offer training and development programs to help them get there.


While many jobs in construction do require workers to be on-site, positions such as estimating and project management may be able to employ a hybrid schedule and do some of their work from home, which can be enticing for younger workers searching for a sense of autonomy.

Money talks, but at the end of the day, employees need more to feel fulfilled in their jobs. Creating a positive company culture and showing you care about your employees through intangible benefits can go a long way in helping your construction organization attract the next generation of talent.

Submitted by Megan O’Donnell, EisnerAmper

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